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It is a principle based on the principles of biology.
The Golden Circle is a concept developed by Simon Sinek that helps us to better understand and communicate a company’s purpose, vision and mission.
It is made up of three layers: ‘Why?’, ‘How?’ and ‘What?’, and is a fundamental tool for structuring a company’s strategy in a clear and objective way.
Simon Sinek is an influential figure in the world of business and leadership, and his ideas, such as the Golden Circle, are widely applied by companies and leaders around the world to improve communication, engagement and organizational effectiveness.
The human evolution of the brain is a fascinating process that has shaped our ability to make decisions and relate to the world around us. The human brain is made up of three main parts, each with specific functions: the reptilian brain, the limbic system and the neocortex.
In decision-making, these three wonders of the human brain work together to enable us to analyze situations from the perspective of our instincts, emotions, and logical reasoning. This allows us to make more appropriate choices that are adjusted to our environment and the circumstances that surround us.
When communicating effectively, it is crucial to activate and connect with all these parts of the interlocutor’s brain. By doing so, it is possible to awaken not only interest and logical understanding, but also emotional and instinctive connections with the transmitted messages. Successful communication is one that can create both an objective perception of value and a subjective perception of value. Thus, by activating more parts of the brain, the ability to make decisions is amplified.
WHY and HOW to communicate with the limbic brain. By generating emotions, the full spectrum of communication gains value and power.
WHY: Your purpose. Your motivation. What you believe in.
HOW: Your processes. Specific actions used to accomplish your WHY. Your values.
LIMBIC SYSTEM: Your confidence. Mechanisms of behavior and decision making.
RESULT: Instinctive feelings. Your confidence.
WHAT: Result of your WHY. Your objective delivery.
NEOCORTEX: Your sensors for rational control. Spatial reasoning, analytical thinking, and language.
RESULT: Rationalization and communication.
By applying the Golden Circle, we will be defining the essential pillars of our organization, which will allow us to make more efficient decisions that are aligned with our objectives.
The Golden Circle method helps align a company’s objectives by encouraging the team to focus on the reason why the company exists, rather than just what it does. This ensures everyone works towards a common goal and shares a clear understanding of the company’s mission and purpose.
Assistance in communicating with the end customer. By providing a clear framework for expressing the company’s purpose, the Golden Circle helps increase conversion rates, as customers tend to emotionally connect with the company and feel inspired to support it. Clear and unified communication can help build a community around the company, strengthening the bonds between the company and its customers.
Assistance in building company culture and internal communication by creating a shared language and understanding of the company’s mission and purpose. This can help the team feel more connected to the company and inspired to work towards common goals, as well as promoting a culture of collaboration and alignment.
WHY: We’re going to take the initiative. Do what needs to be done.
HOW: Top-of-the-line sports equipment to help you be the best at whatever you need to do;
WHAT: Comfortable sneakers, appropriate clothing for physical activity, as well as other equipment to assist with exercises.
WHY: Make information more accessible for everyone.
HOW: Creating formulas to connect information and people;
WHAT: Search engines that can perform searches on PCs and mobile devices.
WHY: greater freedom, so that everyone can enjoy new adventures.
HOW: to tell our story through emotion and innovation.
WHAT: to develop motorcycles so that freedom can be attained.
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Conectar empresas a seus objetivos de expansão, impulsionando resultados transformadores, potencializando o sucesso dos negócios por meio de metas alinhadas e parcerias promissoras.
Através da compreensão dos objetivos de expansão da empresa, desenvolvemos um roadmap de atuação e contamos com uma equipe de profissionais seniores altamente comprometida, oferecendo um processo integrado e personalizado para atendimento dos objetivos de médio e longo prazo.
Desenvolvemos projetos de marketing, tecnologia e inovação que geram valor, aceleram resultados e fortalecem o propósito das empresas de pequeno e médio porte.
O PROBLEMA:
Grande parte das empresas não tem clareza dos seus objetivos, não identifica facilmente oportunidades de expansão ou se perdem na priorização do O QUE e PORQUE aquilo deve ser feito. Assim ideias e projetos facilmente são deixados para trás.
NOSSA SOLUÇÃO:
Nós criamos um ROADMAP ou entramos acelerando um planejamento existente. Atendemos empresas com soluções de marketing e tecnologia de forma integrada e programada. Agregamos e analisamos dados, em cada parte do percurso, para garantir saúde financeira e resultados escalaveis.
Desenvolvida com os mais refinados prompts de grandes consultorias, para guiar na construção do propósito, avatar de sucesso e proposta única de valor.
Consultorias aplicadas em 30 dias nas seguintes áreas.
Em 24 reuniões estratégicas, auxiliamos na implementação de novas estratégias e testes de hipóteses.
Mentorias práticas sob análise de resultados e implementação de melhorias.
Construímos juntos um Road Map e os principais indicadores para monitoramento.
Oferecemos uma equipe de profissionais seniores que irá desenvolver uma estratégia de crescimento customizada para o seu negócio e desenvolver o dia a dia das atividades.
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